Moroch delivered a solution designed to increase participation and entries. Everyone who submitted work to the ADDYs was entered into the Fantasy Advertising draft, and competing agencies drafted entrants to their roster. When drafted players won ADDYs, rival agencies still had a reason to celebrate. The Draft Board was a filterable, responsive table of all participants credited in each AAF Dallas ADDYs submission. On a couple pages, you can find some fun animating SVG sparkles on the trophies.
Women of Words is a community of content creators that provides an opportunity for women to collaborate as writers, editors, strategists, and idea architects. They needed an easy-to-manage site that integrated with their EventBrite events.
Wish Night is a charity event put on by Make-A-Wish North Texas that has granted more than 8,500 wishes for North Texas children. Their site needed a refresh to bring clarity to the most important call to actions.
Polychromica started as a naming and branding exercise meant to unify a collective of multidisciplinary designers. Broken down syllabically, Polychromica means "a collection of many colors." The final mark became a stylized chameleon. To prevent the sclera (white part of the eye) from being inverted on light backgrounds, an alternate version of the mark was created.
I was tasked with creating the custom Wordpress theme for the Out of Office blog and working with FedEx to implement a solution that met the needs of their three main customer groups: corporate printing, personal projects, and small business needs.
For one version of my résumé, I designed a set of icons. I ended up not using them, but I expanded the set for general use, and they'll soon be available to download on The Noun Project, along with other icons I’ve designed.
Caitlin is a recent graduate of the Clarinet Performance Master’s program at the University of Maryland. Caitlin came to me looking to grow her business as a private lessons instructor and professional clarinetist. Because many of her fellow students offer tutoring as well, a clean and professional website is a great way for her to outshine her competitors.