Moroch delivered a solution designed to increase participation and entries. Everyone who submitted work to the ADDYs was entered into the Fantasy Advertising draft, and competing agencies drafted entrants to their roster. When drafted players won ADDYs, rival agencies still had a reason to celebrate. The Draft Board was a filterable, responsive table of all participants credited in each AAF Dallas ADDYs submission. On a couple pages, you can find some fun animating SVG sparkles on the trophies.
Every year the National Student Show & Conference rebrands with a new theme. This year's theme was all about the blood, sweat, and tears that go into producing stellar work. The promotion poster this year was an image of a three-leaf clover with fourth clover made taped onto it earing the headline, "Make Your Own Luck." I thought it was the perfect opportunity to make my first #interactivegrams
Women of Words is a community of content creators that provides an opportunity for women to collaborate as writers, editors, strategists, and idea architects. They needed an easy-to-manage site that integrated with their EventBrite events.
The DSVC offer access to their events based on experience: professionals pay full price, jr. professionals pay half price, students pay one-third price, and anyone can skip membership dues and pay per event.
As part of a redesign of the membership signup page, I designed a series of illustration for each tier: professional briefcases, messenger bags for young professionals, student backpacks, and free tote bags.
Wish Night is a charity event put on by Make-A-Wish North Texas that has granted more than 8,500 wishes for North Texas children. Their site needed a refresh to bring clarity to the most important call to actions.
Polychromica started as a naming and branding exercise meant to unify a collective of multidisciplinary designers. Broken down syllabically, Polychromica means "a collection of many colors." The final mark became a stylized chameleon. To prevent the sclera (white part of the eye) from being inverted on light backgrounds, an alternate version of the mark was created.
For one version of my résumé, I designed a set of icons. I ended up not using them, but I expanded the set for general use, and they'll soon be available to download on The Noun Project, along with other icons I’ve designed.