Nathan Gathright

Though Bestow’s market is young and internet-savvy, investors grew concerned that the brand was too immature and wasn’t being taken seriously as an up-and-coming major financial tech product. To address investors’ concerns, we pivoted the branding away from cutesy iconography and a color palette of teal, yellow, and orange toward a newly professional but approachable design in forest green and millennial pink.

Moroch needed a site to show off the McDonald's social media team’s best work of the year.

The Dallas ADDYs needed to increase participation and entries for their 2016 award show. My team designed and built the “Fantasy Advertising Draft”— a reason for agencies to celebrate their rivals’ victories.