Spotify recently announced an exclusive partnership with Joe Rogan. This latest salvo in the “podcast wars” invites everyone to consider what this could mean for the future of podcasting. The hot take that won’t die is the fear that Spotify wants to become The Netflix of Podcasting. But I was drawn to a different point of view.
When Andrew Wilkinson advocated that Joe
Last April, Luminary made waves proclaiming that “Podcasts don’t need ads” and pitched themselves as the “Netflix of Podcasting” These days, after acquisitions like Gimlet and The Ringer, I hear many people assuming that Spotify is using the same playbook. But if you presume that Spotify just wants to put podcasts behind a paywall to sell more Premium subscriptions, you’re not paying
Everyone seems to be overwhelmed by their inbox. Coworkers have proudly show off their inboxes with thousands of messages to me with the same exasperation as when they tell me that they're, “so busy these days.” But most days, I comfortably clear out seven inboxes and just can’t relate to this state of being.
The title of Merlin Mann’s approach
As an avid consumer of podcasts, I have noticed over the years that most podcasters employ a very weak call to action to promote their shows: "Find us wherever you download podcasts." What everyone needed, I thought, was an easy-to-read aloud URL that still offered listeners links to their preferred apps.
I decided to build a simple solution that addressed this for